Branding

Lunia — Soft Glow Identity

Overview

A minimal brand identity for a modern skincare line rooted in purity and softness.

Lunia is a contemporary skincare brand rooted in purity, simplicity, and conscious living.Arvia partnered with Lunia to lead a complete rebranding process — from the articulation of brand values to the creation of a cohesive visual system and packaging concept.We distilled Lunia’s essence into a visual identity built around softness, transparency, and quiet confidence.

A muted color palette, refined sans-serif typography, and organic imagery were combined to evoke a feeling of understated luxury and emotional connection.
The result is a brand presence that feels serene, timeless, and entirely in tune with the modern desire for authenticity and inner glow.

Category
Branding
Year
2025
Client
Lunia Skincare
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