Selva — Visual Identity for Wellness

Selva is a wellness collective rooted in nature, balance, and human reconnection.
Arvia partnered with Selva to craft a brand identity that felt as grounded and nourishing as the practices they offer.
Through deep research and strategic workshops, we unearthed the themes of rootedness, fluidity, and inner alignment — translating them visually into a soft yet structured design system.
The logo draws on organic forms and flowing movement, while the color palette is inspired by earth tones, soft neutrals, and muted greens.
Photography was directed to capture spaces of stillness and personal ritual, reinforcing Selva’s core belief: that true wellness is not a performance, but a return to something already within us.